90th Anniversary - Madame Alexander Dolls

The Matilda Company proudly presents the 2013 Madame Alexander doll collection. This new collection showcases contemporary characters with endearing classics such as McGuffey Ana, Tony Sarg Marionettes and the ever popular cloth Funny for the 90th Anniversary of Madame Alexander's dolls, honoring her original vision that "love is in the details".

Since Madame Alexander introduced her first Scarlett O'Hara in 1937, dolls based on the characters from Margaret Mitchell's Pulitzer Prize winning novel Gone with the Wind have always been the most beloved offerings, and this year is no exception with Scarlett dolls portrayed in Barbeque, Honeymoon, and Prayer dresses. They are all exquisite! 2013 is also the 75th Anniversary of Gone with the Wind movie.

You are all invited to the summer wedding of bride Meg March! Beth, Jo, and Amy are delightfully attired as her bridesmaids (Little Women).

Madame Alexander Doll Company celebrates the diversity of the world's cultures and colorful traditions with four new dolls in the International Collection: Bolivia, Portugal, Switzerland, and Tanzania.

Disney has something for everyone: Tinker Bell and Periwinkle Fairies; beautifully attired Cinderella, Sleeping Beauty and Snow White princesses; and Oz (Oscar Diggs), Glinda, Theodora, and Evanora from the new movie Oz: The Great and Powerful.

New dolls for Easter, Birthdays, Christmas, Valentine's Day, Halloween, and St. Patrick's Day are sure to delight while Nurse Wendy brings cheer wherever she goes. The new Tooth Fairy doll is adorable with a special pocket on her dress for collecting teeth.

Glinda with the Lullaby League, Wicked Witch and the Winged Monkeys, and Dorothy among the Poppies are the newest additions to Madame Alexander's long list of Wizard of Oz characters. This year marks the 75th Anniversary of the Wizard of Oz movie.

Storyland dolls bring to life favorites from the printed pages of children's fairy tales and literature. Goldilocks, Sherezade, Cheshire Cat, Alice in Wonderland Red Dress, and How Much is that Doggie in the Window are all new this year.

New washable cloth play dolls include beloved characters from the Wizard of Oz, Fancy Nancy, and Pinkalicious - each dressed in child-safe outfits. Baby dolls and play dolls have always delighted the very young and this year is no exception with new baby Huggums and Pussycat dolls.

Madame Alexander's gift for creating beautiful dolls cannot be attributed solely to her celebrated costume designs, or the detailed painting and accessorizing each doll is noted for. The Alexander Doll Company is also renowned for its superior and distinctive face sculpts. The creation of each doll begins with its face, and each face sculpt is a work of art.

Whether you are a long-time friend who grew up with Madame Alexander dolls, a new collector just discovering the collectible Madame Alexander dolls 90 year tradition of detail in doll design, or a sparkling-eyed young girl who delights in Madame Alexander dolls play, there are Madame Alexander dolls waiting to enchant you! Happy 90th Anniversary Madame Alexander dolls!